1964 - Emory’s Graduate Business Association hosts the very first Intercollegiate Games—a nation-wide competition in which teams from the country’s best business schools are selected to participate in a variety of games using computer simulations.
Now 35, Roberto Goizueta moves to Atlanta to become Vice President of Technical Research and Development at the Coca-Cola Company. He is, and remains, the youngest person to hold this position at the company.